New tourism and marketing organization of Budapest created

November 4, 2020 at 5:00 PM

Budapest Brand, the capital's new tourism and marketing organisation, is now responsible for managing Budapest's marketing strategy, creating cultural content, organising festivals and fairs. The organisation's goal is to convey the image of a livable and lovable city.

The official tourism and marketing organisation of Budapest will now operate under the name Budapest brand – announced the new organisation through the MTI. Budapest Brand was created through a merger of BVA (Budapesti Városarculati Nonprofit Kft. – 'Budapest cityscape') and BFTK (Budapesti Fesztivál- és Turisztikai Központ – Budapest Festival and Tourism Centre). The new company will handle all tasks connected to shaping the city's brand, and tourism strategy, cultural content and the organisation of festivals and fairs.

The Parliament (Photo: Balázs Both/pestbuda.hu)

Matthias Fountain in Buda Castle (Photo: Balázs Both/pestbuda.hu)

The company is also tasked with the more efficient coordination of tourism in Budapest and the official and strategic destination management of the city. "The goal is to make Budapest one of the most livable cities in Europe through a unified branding and community management strategy, supported by creative, efficient and innovative projects, creating a sustainable and safe city."

View from Buda Castle (Photo: Balázs Both/pestbuda.hu)

Budapest cityscape (Photo: Balázs Both/pestbuda.hu)

Quoted in the statement, Csaba Faix, CEO of Budapest Brand Zrt. said:

"Budapest Brand Zrt. tasked with finding and showcasing the opportunities inherent to the city, building communities from its residents, and to project the image of a livable, lovable city. The current crisis has affected cultural festivals, tourism and community projects extremely negatively, and this must be taken into consideration when rethinking the possibilities in the city, and when helping local communities grow."

Source: MTI

Cover photo: Panorama of Budapest (Photo: Balázs Both/pestbuda.hu)

Budapest, Budapest Brand, cityscape, News, PestBuda, pestbuda.hu, tourism

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